FIDELITY – Blockchain marketplace based on tokenization of loyalty points is the future of customer retention. The desire of a customer to earn and redeem is well addressed in our Blockchain marketplace solution, FIDELITY. In a typical customer set, as per statistics, only 24% of the shoppers use the reward they earn across the spectrum of programs subscribed. Common reasons float on the challenging process of voucher redemption, limited product and merchant portfolio to choose from and inefficient customer experience.

With the above context, FIDELITY is a well-thought solution by the industry experts overcoming all the relevant issues faced by users. The marketplace running on state of the art Blockchain technologies creates a distributed ledger for loyalty providers, merchants. Uploading catalogs, sync of data, loyalty commerce, reconciliation and settlements become a piece of cake with automated smart contracts and in-built consensus algorithms. Customers get an edge on experience with the use of Dapps where purchases are made seamlessly with no hassle of voucher systems, redemption using physical copies as if it’s a usual online retail app.

Blockchain Marketplace is the idea of creating a global marketplace on a futuristic Blockchain ecosystem bringing rewards closer to sales.